Aromatherapy Awareness: There are a lot of people who want to enjoy the benefits of true aromatherapy yet unbeknownst to them, they purchase inferior products which do not provide the therapeutic property intended. They in turn pass off aromatherapy as pointless and the aromatherapy industry loses credibility. It is not the customer's fault that the majority of apparent aromatherapy products do not hold true to the principles of aromatherapy. As an aromatherapist, you have naturally been drawn to the botanical world, understood its value and decided to get educated. For many others, this knowledge would be embraced and welcomed if the proper principles were shown to them. This is why your dedication to supporting your clients with information about true aromatherapy and education about this industry is important.